Project Background

UnitedHealth Group was merging several acquired brands and product lines into one consolidated brand (Secure Horizons) focused on offering Medicare Advantage plans to the Medicare-eligible and caregiver communities. They needed to launch a new website to promote the consolidation and educate their communities in a short enough timeframe to meet the federal Medicare open enrollment timeline and to support online application submissions. With several internal and consultative teams in place to support the consolidation from a business and marketing perspective, they needed assistance with web copy, usability testing, and requirements for the web content publishing process.

The page10 Solution

page10 partnered with a team of internal and consulting organizations to provide a thorough content assessment of existing sites and create a content strategy. From there, page10 collaborated with cross-functional teams to create the site's information structure and provided all web copy for the new site. Additionally, as segments of the site were written, page10 performed low-fidelity prototype usability tests to ensure the value of the site's copy to its intended audience. Prior to site launch, page10 performed full scale functional usability tests and offered feedback and recommendations to the team for current and future consideration. page10 also gathered requirements for the content publishing process. The site launched on time and within budget.

Our Involvement

Project Leadership
Information Architecture Consultation
Content Assessment & Strategy
Copy Development & Editing
Content Publishing Requirements
Usability Testing
Search Engine Optimization Strategy