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"The page10 team has an impressive breadth of knowledge and striking business acumen.
Their seamless integration with our in-house teams and their ability to meet a wide
array of projects of all shapes and sizes with quick turn-around times - with high
quality and creativity - has kept us on our toes and has earned page10 kudos from
many throughout PlumChoice."
Todd Wilms - Sr. Director of Marketing, PlumChoice
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Project Background
PlumChoice is the market leader in providing remote online computer and technology
support for homes and small businesses. With an average customer satisfaction rate
of 95%, their services cover a broad range of advice, training, troubleshooting,
and technical support. However, the majority of their incoming business was too
focused on their tech support capabilities. They were looking to increase awareness
of the depth and breadth of their offerings and extend the success of their tech
support arena to the rest of their service areas. In conjunction, they were looking
for a team to help them build and strengthen their partner channel by developing
dedicated co-branded partner channel sites.
The page10 Solution
page10 established a comprehensive short-term media plan, incorporating strategy,
integrated multi-channel marketing, partner and affiliate support, updated messaging,
and brand enhancement. All implementation tactics incorporated metrics and analytics
to track the effectiveness of each channel. The results: in a 3-month timeframe,
sales increased by more than 40%, driven largely by online marketing campaigns.
In addition, two partner channel microsites were designed and built; an affiliate
reseller program was reestablished, putting in place the web-based infrastructure
needed to quickly get affiliates up set up and active; and customer surveys were
distributed, which gathered important demographic information to assist in messaging
and customer targeting. The true end result: a trusting and long-term partnership
was forged between page10 and PlumChoice.
Our Involvement
Online Vision & Strategy
Business Analytics
Web Design & Development
User Experience
Marketing Tools Integration
Online Campaigns
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