"The page10 team has an impressive breadth of knowledge and striking business acumen. Their seamless integration with our in-house teams and their ability to meet a wide array of projects of all shapes and sizes with quick turn-around times - with high quality and creativity - has kept us on our toes and has earned page10 kudos from many throughout PlumChoice." Todd Wilms - Sr. Director of Marketing, PlumChoice

Project Background

PlumChoice is the market leader in providing remote online computer and technology support for homes and small businesses. With an average customer satisfaction rate of 95%, their services cover a broad range of advice, training, troubleshooting, and technical support. However, the majority of their incoming business was too focused on their tech support capabilities. They were looking to increase awareness of the depth and breadth of their offerings and extend the success of their tech support arena to the rest of their service areas. In conjunction, they were looking for a team to help them build and strengthen their partner channel by developing dedicated co-branded partner channel sites.

The page10 Solution

page10 established a comprehensive short-term media plan, incorporating strategy, integrated multi-channel marketing, partner and affiliate support, updated messaging, and brand enhancement. All implementation tactics incorporated metrics and analytics to track the effectiveness of each channel. The results: in a 3-month timeframe, sales increased by more than 40%, driven largely by online marketing campaigns. In addition, two partner channel microsites were designed and built; an affiliate reseller program was reestablished, putting in place the web-based infrastructure needed to quickly get affiliates up set up and active; and customer surveys were distributed, which gathered important demographic information to assist in messaging and customer targeting. The true end result: a trusting and long-term partnership was forged between page10 and PlumChoice.

Our Involvement

Online Vision & Strategy
Business Analytics
Web Design & Development
User Experience
Marketing Tools Integration
Online Campaigns